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Item Detail Input


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Details, details...

What they see is what they try.

Your objective---and ours---is to provide online consumer panelists with all of the important information they'd see if they examined your product at retail, online or in a catalog.

90% of the information consumers receive about a product before they try it is what they find on the package, so package messaging is where we focus.

We want to create an online experience that is as close to in-store retail examination of your item as possible.

When you start a New Skuuber Study you will be required to provide specific details relating to your new, existing or still-imaginary product. These are:

For Products Using a Nutrition or Supplement Facts Panel

  • The consumer products group selected from a drop-down list we provide
  • Item brand name and description
  • Value proposition/Benefit statement
  • UPC code
  • Package size
  • Serving size
  • Servings per container
  • MSRP (Manufacturer's Suggested Retail Price) Shelf Price
  • Features selected from a drop-down list we provide
  • Ingredients listing as it appears on package
  • Nutrition/Supplement Facts Panel Up to six product photos (top, bottom, 4 sides)

For Products Not Using a Nutrition or Supplement Facts Panel

  • The consumer products group selected from a drop-down list we provide
  • Item brand name and description 
  • Value proposition/Benefit statement
  • UPC code
  • Package size
  • Single application/usage amount
  • Applications/usages per package
  • MSRP (manufacturer's Suggested Retail Price) Shelf Price
  • Features selected from a drop-down list we provide
  • Ingredient/Contents listing as it appears on package
  • Directions for Use
  • Up to six product photos (top, bottom, 4 sides)

Your detailed input is used to complete the very same Product Profile that consumer panelists will see in the test.  You will be able to see your own product's Test Screen precisely as it will appear to consumers while your are working on it and as a finished result.