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How It Works


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Since there is no SAT score for product ideas, we've invented a process that delivers one.  

It's called a Skuuber Score™. 

Now it's easy to see if your product ideas are ready for the big time or not.

We can set up your project as a turn-key, or you can do it yourself.

WANT US TO DO IT FOR YOU? CLICK HERE

WANT TO DO IT YOURSELF? READ ON >>>

How to get beyond simple surveys and traditional concept testing 

  • Create a free Skuuber account to get started.
  • Easily create a detailed profile for each item you want to test.
  • See the same test screen your panelists will see in real time.
  • Review, edit, save or submit your item for a thorough Skuuber market analysis.  
  • Within days, 500 or 1500 National, GenPop online consumers are exposed to your submitted item in an interactive virtual shopping experience with the same stimuli they’d see at retail.
    • Item description & value proposition
    • Multiple package views
    • Functional benefits/directions for use 
    • MSRP & discounted price points  
  • Consumers answer questions that determine their purchase intent, assessment of uniqueness, value, likes/dislikes, channel preferences and more.
  • Skuuber analyzes your consumer results to project monetized volume estimates along wih a wide range of go-to-market diagnostics you'll need to launch your product. Best of all, you'll get a Skuuber Scorethat rates the strength of your product's retail volume potential.
  • Results are returned  in a matter of days.  You'll receive a 21 page Skuuber Report with a recap of the test and detailed results, diagnostics and interpretations.
  • Simple, fast and easy to do.  This is concept testing for a new decade. 

 

What it's like

If you use business services like Constant Contact, LegalZoom, eBay,PRWeb, etc., then you know the power and  speed available with self-authoring online business tools.  Skuuber is just as easy and quick to use.  Maybe better.

>NEXT: TESTING AT THE SKU LEVEL