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Ad Claims, Keywords & Messaging


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Say what?

What you say about your product is far more important that how you say it.  An irrelevent message with a huge media plan is a complete and expensive waste.  A meaningful and relevent message needs just a bit more than a suggestion to start working.

This is the essence of why search engine marketing is as effective as it is.  Messages are matched to inquiries.

Skuuber concentrates your efforts upon package messaging and provides you with insight as to what consumers most and least value about your product; what they're seeking and what they're not. 

Use these findings to emphasize key benefits and the positioning of your item on packaging, point-of-sale and advertising online and offline.