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Package Design


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Your only 24/7 marketing program

Nearly 90% of consumers will first become aware of your product and learn enough about it to try it from the messages found on your packaging.  That's why a Skuuber Study concentrates on packaging and all critical messaging, from pictures of graphics & design to value proposition to ingredients and more.

The single most important decision you will make when entering a new market or improving your current success may well be package design.  Do not leave it to chance.

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Packaging must satisfy many criteria to succeed:

  • Functionality
  • Brand identity 
  • Visual impact
  • Descriptive copy
  • Appealing value proposition
  • Applications
  • Eco-friendliness
  • Product specifications
  • Contents
  • Key benefits
  • Usage suggestions
  • Communicate promotions and special offers 

Use Skuuber to test alternative package designs, benchmark a competitor, refine messaging and to determine critical communications needs and formats.