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MARKET ALERT


 update refresh consumer product research market analysis

If your market research is over two years old

you are now dangerously out of date

  • 92% of shoppers have changed shopping behavior since 2008
  • 67% are spending less without feeling a sacrifice
  • 93% will remain frugal and spend at current levels post-recession
  • 48% put off purchase of favorite product until it goes on sale
  • 75% more open to trying private label vs 2008
  • 85% believe store brands as good traditional national brands

(source: Deloitte LLP The 2010 American Pantry Study July 12, 2010)

RECALIBRATE & IMPROVE PRODUCT DEMAND

Demand re-certification from 500 or 1500 consumers

Retail sales potential market modeling

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