It's all relative.
Your item does not exist in isolation. It must compete fiercely with others in its category for success. That's why you should use Skuuber to compare your item's performance with critical category competitors.
When you test your item against principal competitors, you have an instant SWOT analysis of both while gathering important inputs to drive your marketing plans, budgets, pricing decisions, volume estimates, share performance goals,target marketing, promotional and messaging plans and improvements to your Skuuber Score™.
Your results for both are delivered via comparable/comparative performance modelling algorithms, combined with our online survey of consumers to create your Skuuber Report of results.
We do the complicated stuff so you can simply see the results and implications.